EXGIRLBOSS
The Soft Power Launch System

Find your offer and make your first sale.

In 60 days, built on radical self-love instead of burnout.

Next live coaching call

Tuesday · 6pm ET

4days
06hrs
12min
33sec

(join before it hits zero and you’re on Tuesday’s call.)

Join the Launch System

$197 founding price · instant access · keep your job

700+ women served

(their words are right below)

The short version

What it is

A 60-day program to start your business: a 30-day launch plan, the guides that walk you through it, and live coaching and workshopping with me every week, from day 1.

Who it’s for

You have a 9-5 (or just left one), you want a business of your own, and you’re not sure yet what you’d even sell.

The goal by day 60

One clear offer, priced and out in the world, and your first sale.

Your time

One clear action a day. Keep your job while you build.

The proof

Women who chose themselves.

(warning: this section contains happy tears.)

Lindsay

Quit her job in 2 weeks, first $1,500 by week 8

Whitney

More progress in 90 days than in 5 years

Dana

No offer to a $1,800 client in 3 weeks

Dawn

Had invested $15K in coaching before this

(tap to watch · swipe for more →)

Go from zero to your first sale in 60 days.

While feeling more peace and joy than you ever thought possible.

Join the Launch System
$1,800 in her first 21 days
“It’s truly transformative. I’m finally unwinding my default grind mode and stepping into a softness I didn’t know was possible.”
Dana Atkins

Dana Atkins

Single mom and insurance manager · Seattle

Better than therapy
“This was honestly better than therapy. All I did at therapy was talk about work. This helped me actually solve my problems.”

Hollie

Former ad agency associate

Worth $15K+
“I’ve paid $15,000 for business coaching and the value of this is equivalent or even greater. Sarah knows her stuff. She is the real deal.”
Dawn

Dawn

Boise

What happened next

Lindsay

Quit her job in 2 weeks.

More peace than ever by week 4. Her first $1,500 by week 8, from an offer she started from nothing.

Lindsay

Joy she’d never felt before.

Within her first 4 weeks, and she used it to launch her brand-new offer.

Sam

Kimona

Her first $1K in 6 weeks.

From a brand-new offer she built from scratch.

Kimona

Olivia

200 → 2,600 followers.

In 10 weeks, with her first 2 sales. She went viral 4 times in 90 days.

Olivia

First clients in 8 weeks.

From a brand-new offer, including a large-scale presentation.

Michelle

Hannah

A full organic funnel in 12 weeks.

While working full-time with a chronic illness. Her words: she got her money’s worth in 6.

Hannah

Tech-sales burnout to personal chef.

In demand, with a magazine feature 3 months after launching.

Kayla

ER nurse to paid horse photographer.

Moved across the country to Montana in 6 months.

Jay

Straight from the group chat and my DMs

Slack: Olivia had her first three people reach out on TikTokSlack: Molly booked her first sales callDM: saw your ad this morning and just bought, loving itSlack: Kimona validated her offer with her first sale Slack: Michelle’s first sales call booked from Instagram

Results from women I’ve worked with across my programs. They’re real, but they’re not typical, and they’re not a promise.

Join the Launch System
Joy is the fuelRest so you can buildSelf-love is the strategyYou go first Joy is the fuelRest so you can buildSelf-love is the strategyYou go firstJoy is the fuelRest so you can buildSelf-love is the strategy You go first
The transformation

From depleted to delighted.

(where you are now → where we’re going)

“I hate my job, but I need the money.”

A business that pays you, on your terms.

“It eats my whole week just so I can afford the week.”

Days built around what you love.

“I have ten ideas and no clue which one would sell.”

One clear offer, priced, with a date for your first sale.

“I’m figuring this out completely alone.”

Me in your corner every week, and women cheering you on.

“I don’t want to sell my soul to make money.”

Money that feels good to make.

Join the Launch System

Keep your job while you build · Discover Your Offer included

How it works

Here’s exactly how the 60 days go.

For the first 30 days, I email you that day’s steps every morning, and you tick them off on your checklist. For all 60 days, you get live coaching with me every week.

  1. Days 1–14Align

    Get clear on the life you want, and the woman who lives it.

    The Foundation Training™, your Perfect Day, your Vision Manifesto and your Success Statement.

  2. Days 15–21Build

    Turn what you’ve lived into an offer.

    Choose your aligned income pathway, price your offer, build it and pick your first-sale date.

  3. Days 22–30Launch

    Put it out into the world.

    Write your message, set up your storefront and your sales system, and launch. Day 30 is launch day.

  4. Days 31–60Sell

    Go get your first sale.

    Your 14-day first-sale sprint with the First Sale Playbook, and coaching every week while you sell.

Every Tuesday at 6pm ET, days 1 to 60: live coaching and workshopping with me on Zoom. Bring what you’re building and we work on it together. Plus the private Slack between calls.

Join the Launch System
What’s inside

Everything you get.

Three guides you work through on your plan, plus live coaching and workshopping with me every week, from day 1 to day 60. Here’s what’s in each, and what you walk away with.

  1. The guides you work through
  2. Discover Your Offer guide cover
    01

    Discover Your Offer

    Your story first, then your offer.

    • Map your perfect day, week and month, then write your success statement: “Success for me looks like being…, by doing…, and as a result having…”
    • Find your offer through three pathways: what you’ve lived through, what you’re great at and what you’ve experienced.
    • Land your aligned income pathway, where what you know, what lights you up and what people will pay for meet.
    • Shape your minimum viable offer, price it without fear and pick a date for your first sale.

    You walk away with: one clear offer, priced, with a date for your first sale.

    (lazy girl product development: build the minimum, sell it before it’s finished.)

  3. The Foundation Training cover
    02

    The Foundation Training™

    The inner work that makes the outer work stick.

    • Twelve embodied lessons, from Reverence and The Rupture to Authentic Vision and Transcendence, each with journal prompts and a song.
    • The BODY tool: check in with your body, own what’s there, decide, and create your experience.
    • Then the Elevations: Casting Spells, and the 70-Day Elevation Game, with a money goal and a daily declaration.

    You walk away with: your vision for the life you’re building, and a tool to use every time fear or doubt shows up.

    (fair warning: it goes deep. that’s the point.)

  4. First Sale Playbook guide cover
    03

    The First Sale Playbook

    Your message, your invitations, your income.

    • Write your Core Resonance Statement, and finally have an answer to “so, what do you do?”
    • Start with the people who already know you: your 100-person list, then organic visibility and outreach scripts.
    • Make the sale: direct offers, sales conversations and a high-ticket sales call script.
    • If no one buys (yet), you’ll know exactly what to change next.

    You walk away with: your message, your list of 100 and a plan for your first sale.

    (no big audience. no ad spend.)

  5. Plus, the whole time: live with me
  6. The Exgirlboss Accelerator cover
    Live

    Personalized Weekly Coaching

    Live coaching and workshopping with me, every week from day 1, inside the Exgirlboss Accelerator.

    • Live on Zoom every Tuesday at 6pm ET: bring whatever you’re working on, and we workshop it together, hot seat style. Your offer, your price, your message, your sales conversations.
    • It starts on day 1, while you’re still working through the guides, and runs all 60 days. Can’t make it live? It’s recorded.
    • The private Slack between calls: women building alongside you, cheering you on instead of questioning you.
    A live coaching call on Zoom
    (one of our live calls.)

    You walk away with: your real offer, workshopped live with me every single week.

    (this is the part I love most.)

The heart of it

Radical self-love isn’t a bubble bath.

It’s loving yourself so much that you won’t let yourself be a victim to the systems, beliefs and cultures that survive off depleting you.

Not the job that takes your whole week. Not the hustle advice. Not the voice in your head that says rest has to be earned. You go first, and the business grows from there.

The old wayIn here
Hustle until you can restRest so you can build
Joy is the rewardJoy is the fuel
Self-love, once you’ve earned it Self-love as the strategy
Build to prove your worthBuild from your worth
Follow the frameworkThe framework follows you

“When you build from fear, you maintain from fear. When you build from love, you grow from love.”

You were not born to pay bills and die.

You get one life on this earth. Love yourself enough to enjoy it.

(that’s the whole strategy.)

Sarah Lupton
Who’s in your corner

Hey, I’m Sarah.

MBA. Built and sold a 7-figure company. And spent years questioning the parts of 9-5 corporate culture I couldn’t tolerate.

Now I help women build businesses from self-love instead of burnout. 700+ women served so far.

(for the record: I’m not anti-money. I’m anti selling your soul for it.)

90 days
“I made more progress in 90 days here than in 5 years with other coaches and programs. I feel better about my offer than ever.”
Whitney Coleman

Whitney Coleman

Atlanta

(okay. now the facts.)

Everything inside

The whole system.

  • Personalized weekly coaching, live

    Every Tuesday at 6pm ET on Zoom with me for 60 days, from day 1, inside the Exgirlboss Accelerator. Recorded if you can’t make it.

  • Your 30-day launch plan

    One clear action in your inbox every morning, plus the checklist.

  • Discover Your Offer + workbook

    Find the offer hiding in what you’ve already lived, and price it.

  • The Foundation Training™

    The inner work that makes the outer work stick.

  • The First Sale Playbook

    Your message, your invitations and your first sale.

  • The private Slack community

    Women building right alongside you, with me in it.

If you bought it all on its own$1,067
Founding price$197

(one payment. it goes up once the coaching group is full.)

Join now · $197
Your bonus

Plus my OG training, back by popular demand.

The Soft Girl Era Hard Launch Kit is my original four-part video course. So many of you asked for it that I brought it back, and it’s included free when you join.

My original four-part video courseSoft Girl EraHard Launch Kit
Bonus

Soft Girl Era Hard Launch Kit

For the woman who’s done performing and ready to live in alignment with her truth.

  • IntroHard launch your soft girl era
  • 01The real reason hustle isn’t working anymore
  • 02Falling madly in love with yourself
  • 03Creating a life that loves you back
  • 04The Soft Power Method: magnetism, abundance and flow

You walk away with: your real desires back in view, and the start of a life that loves you back.

(it’s in your library the minute you join.)

“I finally found some time to dedicate to looking at your soft girl era course, and am already in tears relating to everything you are sharing.”
A member, in my DMs

This is for you if

  • You’re ready to make your joy, your rest and your well-being the priority, and build from there.
  • You want real security without selling your soul for it.
  • You’ll show up for one small action a day for 30 days.
  • You want someone who’s done it in your corner, not another course to watch alone.

It’s not for you if

  • You want a get-rich-quick plan. This is a real business.
  • You want someone to build it for you. You’ll do the work, with me beside you.

Quick questions

Do I need to quit my job first?

No. Let your paycheck fund the build until your business can. Your first goal is your first sale, not your resignation letter.

Why is it only $197? What’s the catch?

No catch. It’s my founding price while I fill this coaching group, and it goes up once the group is full. One payment covers everything: the three guides, your 30-day plan, 60 days of live coaching and the bonus training. After 60 days, coaching is optional at $48 a month.

What if I have no idea what I’d sell?

That’s where a lot of women start. Discover Your Offer is included, and it’s the first thing you’ll do.

What if I don’t make a sale in 60 days?

I can’t promise you a sale, because that depends on you and your market. But you won’t be guessing. The First Sale Playbook has a whole section on what to do if no one buys (yet), and you bring it straight to coaching. After 60 days, you can keep coaching for $48 a month.

How does the live coaching work?

It’s live on Zoom every Tuesday at 6pm ET, starting day 1 and running all 60 days. Bring whatever you’re working on, and we workshop it together. It’s recorded if you can’t make it. When your 60 days are up, you can keep going for $48 a month.

What happens after I pay?

You get instant access. Then watch your inbox for one quick step to activate your 30 days.

Can I get a refund?

No. All sales are final, so make sure this is right for you before you join. If you have a question first, ask me in the DMs.

You’re one step away

Start your 60 days today.

The Soft Power Launch System · $197 founding price, one payment · instant access

Your first live call

Tuesday · 6pm ET

4days
06hrs
12min
33sec

(join now and bring your questions. we’ll work on them live.)

Join 700+ women I’ve worked with

What happens next

  1. 1You get instant access to the three guides and your bonus training.
  2. 2Watch your inbox for one quick step to activate your 30 days. Your daily plan starts from there.
  3. 3You get the Zoom link and the Slack invite, and we start working together live.

All sales are final.

(questions first? ask me in the DMs.)

The results on this page are real, but they aren’t typical and they aren’t a promise of what you’ll earn. Your results depend on your effort, your market and plenty that’s outside anyone’s control. © 2026 Exgirlboss

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