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Exgirlboss Funnel Studio Save your seat
Next cohort starts Monday · Only 5 spots left

Build your entire
sales funnel in 6 weeks

Workshop it live with me, every Monday. Only5spots left

Copy and paste my proven funnel templates and automations into your account. Then bring your build to 6 weeks of live workshops, where we turn my sales strategy into your money-making machine.

Not a passive online course Where you build your sales machine
Start building Monday Apply now to start Monday
Class begins in Days Hrs Min Sec
Sarah walking through her funnel Watch me walk through the funnel that sells while I sleep[Video to record · 3 min]
"Please use my testimonial as much as you can. I have spent over $15k on business coaching and no one's better than this."
DawnDawn, Boise
How the studio works

Not a course. Not coaching. A studio.

Six weeks of live workshops, with step-by-step build assignments in between classes. Every Monday you come to class, get feedback on the work you did that week, and learn exactly what to build next. Do that on repeat, and your custom funnel is built authentically aligned to you. 

WHAT YOU'LL DO:

Monday

Come to class

90 minutes, live on Zoom, 11:30 AM ET.

First 45 min

Get feedback

Your work on screen. Hot seats, fixes, troubleshooting.

Last 45 min

Learn the next build

The framework, examples and templates.

Tue – Sun

Do the homework

Step-by-step build assignments.

× 6 weeks

Funnel: built

Every piece reviewed and connected.

You’ll build a high-converting sales page just like the one you’re reading.

We'll vibe code the details to make it fit your brand, voice, and aesthetic.

Steal my funnels

Don’t start from scratch. Copy and paste mine.

You get both of my funnel templates, the same ones behind my 6-figure sales system. You’ll choose one to build in the studio, keep both forever, and learn to build both, so you learn the two models at once.

Template A$2,000+ offers

The High-Ticket Funnel

Sales pageApplicationBookingPre-call emailsClose

For coaching, consulting and programs sold on a call. Qualifies buyers before they ever get on your calendar.

Behind my $3,000 and $2,400 sales
Template B$7–$97 offers

The Low-Ticket Funnel

Sales pageCheckoutOrder bumpUpsellAscension emails

Buyers instead of freebie-seekers, a list that pays for itself, and every buyer moved toward your bigger offer.

Builds a list of buyers who move up to your bigger offers
Build one in the studio, with feedback. Keep both for whenever you’re ready. Learn to build both, step by step.
The receipts

I spent $50,000 figuring out how to get these results. Now I’m teaching you.

Sale notifications from my own funnels, and wins from women using my system.

Payment notifications: $749, $298, five payments of $175, and $97
A particularly good day for my funnel.
Sale notification: payment of $3,000
$3,000. One application, one call.
Sale notification: $2,400, $100k Scaling Intensive
$2,400, paid in full.
Sale notification: $3,000, The Offer Validation Lab
Another $3,000, booked from my funnel
DM: saw your ad this morning and just bought, loving it
Saw the ad. Bought before lunch.
Slack: Michelle’s first sales call booked from Instagram
Michelle: first sales call, booked from Instagram.
Slack: Kimona validated her offer with her first sale
Kimona: first sale on a brand-new offer.
Slack: Molly booked her first sales call
Molly: first sales call on the calendar.
Slack: Olivia had her first three people reach out on TikTok
Olivia: her first three leads, from content.

It’s not your offer. It’s your system.

Sales need three things. You’re missing one.

01 · You have this ✓

A good offer

You know there’s a need. You know who it’s for. That part’s done.

02 · You’re working on it

Visibility

Content, followers, people seeing you. Traffic is the fuel.

03 · What’s missing

A sales engine

The system that turns attention into paying customers, on autopilot. This is what we build.

The syllabus

Six workshops. One funnel that sells.

We start this Monday. 

Six live workshops — Mondays, 11:30 AM–1 PM ET, any order. Plus one self-paced module to start.

[Screen grab: the customer journey map]Self-paced module · Start here

Funnel Psychology

The lesson

Why funnels sell: buyer psychology, the customer journey from stranger to buyer, and what each step of a funnel has to do. So you understand why you’re building it this way.

Your homework

Map your buyer’s journey from first post to paid, before your first class.

You walk away with a clear map of how your buyer goes from stranger to sale
[Screen grab: my Discover Your Offer sales page]Workshop

Sales Page

The lesson

The architecture of a high-converting sales page: headline, proof, offer, objections, pricing and CTA, and how low- and high-ticket pages differ.

Your homework

Draft your full page from my sales page template and bring it back for review.

You walk away with a sales page ready to publish
[Screen grab: my sales page video]Workshop

Sales Video

The lesson

The anatomy of a high-converting sales video: one that leads her to make her own decision that she needs what you’re offering. What to say, in what order, and how to record it without overthinking it.

Your homework

Script and record your sales video, then add it to your page.

You walk away with a sales video on your page
[Screen grab: my checkout with order bump and upsell]Workshop

Checkout + Booking

The lesson

Low-ticket: checkout psychology, and raising your average order value with order bumps and upsells. High-ticket: qualifying buyers, reducing no-shows and building your booking flow.

Your homework

Track A (low-ticket): build your order bump and upsell sequence. Track B (high-ticket): build your application, booking flow and no-show reminders.

You walk away with a complete path from click to paid
[Screen grab: my welcome and sales email sequence]Workshop

Email Sales

The lesson

The emails that sell before and after someone buys: welcome, nurture, sales sequence, abandoned checkout, onboarding and ascension. Plus the basics of evergreen email marketing, so your list keeps selling.

Your homework

Write your welcome and sales sequences from my email templates and bring your drafts.

You walk away with your sales and customer emails, loaded and ready
[Screen grab: my comment-to-DM automation]Workshop

Instagram Sales

The lesson

Turning followers into leads and buyers: your bio, CTAs, lead magnets, comment-to-DM keyword automations and DM scripts that know when to send the link.

Your homework

Set up your first keyword automation and write your DM conversation script.

You walk away with a working Instagram-to-funnel path
[Screen grab: my post-purchase welcome flow]Workshop

Onboarding + Delivery

The lesson

The handoff after the sale: confirmation, access, welcome sequence, scheduling and fulfillment, so no buyer ever falls through the cracks.

Your homework

Map your buyer’s first 7 days and build the post-purchase flow.

You walk away with an onboarding and delivery workflow

You’ll walk away with all of this.

A high-converting sales page
An upsell strategy
A high-ticket sales strategy
An email sales funnel
Instagram sales tactics
Automatic onboarding + delivery, the moment they buy

Plus the technical skills to build every funnel after this one, on your own.

What you’ll need

The accounts you’ll build on. Start GoHighLevel free for 30 days.

You’ll set these up in the pre-work, all in your own name, so you own everything you build. You get your first 30 days of GoHighLevel free.

30 days free
GoHighLevel
Your CRM, pages, email, SMS and automations
Stripe
Payments, payment plans and checkout
ManyChat
Comment-to-DM and keyword automations
Instagram
Where your buyers find you
Meta
Business account, for ads when you’re ready
Claude
Custom code, copy and troubleshooting
+ Bonuses

Plus, 2 extras
included in your tuition

On top of the six workshops, so you’re never stuck between Mondays.

Sarah
Bonus 01 · Between classes

Need a second brain? Call the Strategy Hotline.

Book 15 minute quickfire sessions with  me as you go to get feedback, challenge your thinking, or ask the question you don’t want to wait until Monday for. You leave knowing your next move.

15 minutes, 1:1 with meFeedback, strategy, gut-checksBook at least 12 hours ahead
Bonus 02 · 60 days of access

You’re not doing this alone. The Exgirlboss Accelerator — the community.

Mindset coaching with me every Tuesday with a group of motivated women doing the inner work required for success. Plus, our Slack chat, where you can ask others for feedback, see what they are building, and get more ideas flowing.

Live mindset coaching, Tuesdays 6p ETGet feedback from other buildersSee what everyone’s buildingQuestions answered, ideas shared
Start building Monday Only5spots left For Monday’s class. Wait, and your funnel is a week further away.
Honest fit

This room is for builders. Is that you?

It’s for you if…

Instagram is where you want people to find you and buy from you
You have an offer you know people need
You know exactly who it’s for, and your price is set
You want to understand your own funnel, not outsource it
You’ll do the build assignments between classes
You want direct, honest feedback on your actual work
You’re willing to set up and use the tech stack

Not for you (yet) if…

Your offer is still a maybe.

Start with Discover Your Offer →

You want someone to build it all for you.

I’ll build it for you. Book a call →

You won’t make time between classes.

The homework is the program.

Sound familiar?

You know there’s a need for what you’re selling. So why isn’t anyone paying?

The voice in your head, 11:47 PM
I’m posting every day, but I’m not selling anything.
Is my offer just… bad?
I already sent them an email. I don’t want to bother them again.
How is she making sales and looking like she’s not even working?
I’m working so hard and getting zero results.
I know people want this. I just don’t know how to get it to them.
Here’s what’s actually going on

Sales is a numbers game. You can’t win it by hand.

Your offer probably isn’t the problem. You’re just not following up enough, because one person can’t DM, email and nudge every interested buyer without burning out. So the sales slip through the cracks.

Every lead caught

Every comment, click and DM gets captured, so no interested buyer slips through.

Follow-up on autopilot

Every lead gets the email, the DM and the reminder, whether you’re working or not.

Scale without burnout

That’s why we automate the back end. It’s how you handle volume and keep your life.

“But I don’t have the traffic yet.”

That’s exactly why you build this first. Without a funnel, every post and every ad dollar leaks out the bottom. With one, your organic and paid traffic finally has somewhere to go, and starts paying you back. No more posting and praying.

To be clear

Sales need a good offer, visibility and a sales system. Funnel Studio builds the sales system.

This isn’t a marketing or follower-growth program. It’s your sales conversion engine, so whenever people find you, whether that’s three people or three thousand, there’s a system ready to turn them into buyers.

Sarah Lupton
Why this exists

I learned this the $50,000 way. You don’t have to.

I’ve built both kinds of funnel, a high-ticket one and a low-ticket one, and both sell while I sleep. Most recently, the full funnel for Discover Your Offer: a 24-hour launch price, an order bump, a one-click upsell, the emails and every automation underneath.

When I walked my friends through it, every one of them said some version of: I need exactly this for my business. So I’m handing over the templates, and building yours with you, live.

MBA

Startup strategy, applied to your funnel

7 figures

A business I’ve already built once

$50K+

Spent learning funnels, so you don’t have to

Don’t take my word for it

Women who’ve built with Sarah. In their words.

DawnHad invested $15K in coaching before this
WhitneyMore progress in 90 days than in 5 years
DanaNo offer → $1,800 client in 3 weeks
LindsayQuit her job in 2 weeks, first $1,500 in 8
Hannah

Built a full organic funnel in 12 weeks

Hannah · while managing a chronic illness and a full-time job

Kimona

Her first $1K from a new offer in 6 weeks

Kimona · built from scratch

Olivia

200 → 2,600 followers in 10 weeks

Olivia · 2 sales and 4 viral posts in 90 days

Next cohort starts Monday · Only 5 spots left

Everything you need to build it, and someone who’s built it.

My high-ticket and low-ticket funnel templates. Copy, paste, make them yours.
Six live workshops. Mondays, 11:30 AM–1 PM ET on Zoom.
Live feedback on your work every single week.
Step-by-step build assignments between classes.
Self-paced pre-work: funnels, buyer psychology, your offer and tech setup.
The Strategy Hotline: 15 minutes with me between classes.
The Exgirlboss Accelerator: 60 days of Tuesday mindset coaching + our builders’ Slack.
30 days of GoHighLevel, free. Your free trial, set up in class.
Learn to build both funnels high-ticket and low-ticket.
Tuition By application only
$2,499

Full tuition

Applicant rate · Unlocked
$1,799 You keep $700
Your rate is held for 8 hours
Only 5 spots left for MondayClass in
Apply now · 2 minutes Want to talk first? Book a call with me

Questions, answered.

When does the next cohort start?

Monday at 11:30 AM ET. Apply today and you’re in this coming Monday’s class.

Will I actually get feedback on my offer?

Yes. You’ll come to class with your homework done and get hot seat coaching and direct feedback from me. Plus feedback inside the Accelerator from other women building with you, and the Strategy Hotline whenever you need my eyes on something in real time.

Do I build the high-ticket or the low-ticket funnel?

You build one, whichever fits your offer, with feedback every week. You keep both templates and learn how to build both. You can build both if you want, but most women get further by finishing one first.

Is this a course?

No. The self-paced pre-work covers the theory and the software basics. The live workshops are for building: you bring work, get it reviewed and start the next piece. You finish with assets, not notes.

How do I know this is for me?

You’ll be guided through a quick checklist to make sure Funnel Studio is right for where you are right now. It takes about 2 minutes.

My offer isn’t 100% final. Can I still join?

If it’s nearly there, yes. The pre-work closes the last gaps. If it’s still a maybe, start with Discover Your Offer, then come back and build the engine for it.

I’ve never used GoHighLevel. Am I behind?

Absolutely not, girl. I got you. That’s literally what I’m here for. You’ll copy and paste my templates straight into your account, and your first 30 days are free. I’m making this so freaking easy for you. You worry about your offer, not the tech.

Six Mondays from now, your funnel is live.

Or six Mondays from now, it’s still a link in your bio. Next cohort starts Monday at 11:30 AM ET, and only 5 spots are left.

Start building Monday Class begins in

P.S. Read all this and thought, “I don’t want to build any of it myself”? I’ll build it for you. Book a call →

Exgirlboss Funnel Studio